Australian Gold® has been the market leader in tanning lotions for many years, responsible for major development of new technologies and ingredients. Australian Gold® tanning formulas are nature-based to promote the darkest tan and healthiest-looking skin possible, so the tan you get is your own...naturally! The Australian Gold® Institute™ researchers are pioneers in the creation of premium tanning and skincare products, so every Australian Gold® tanning formula you buy contains years of tanning and skincare research that leads the tanning industry. Australian Gold® offers the Power of Choice® which breaks down the 28 Australian Gold® tanning blends into five groups: Good, Better, Best, Premium or Ultra categories. Whatever your tanning and skin care goals may be Australian Gold® will provide the right product to achieve the rich, dark tan and beautiful, healthy-looking skin.